Notes on marketing, service, and what actually moves the needle for small healthcare and professional-services businesses - plus product news from the team building RIKO and RISE.
A plain explanation of what a healthcare AI chatbot actually is, how it works, and what makes it different from a generic chatbot bolted onto a clinic's website.
Read more →A practical checklist for evaluating one before you buy: clinical-advice boundaries, crisis handling, data residency, practice-software integration, and AHPRA compliance.
Read more →Similar AI under the hood, very different guardrails. Where a generic customer-support chatbot falls short in a clinical setting, and what to check instead.
Read more →For a local clinic, the thing that actually gets you referred isn't your ad spend - it's whether someone got a straight answer at 9pm on a Tuesday. Why responsiveness outperforms reach for small practices.
Read more →Enterprise service desks run on tiers so the right question reaches the right person. Here's how the same idea scales down to a two-practitioner clinic - and what "tier zero" should actually be doing.
Read more →Most new-patient enquiries don't arrive at 10am on a Monday. They arrive whenever someone finally decides to ask - and if nobody's there, they usually just ask somebody else.
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