Before you spend another dollar chasing new eyes, look at the ones you already have. Marketers call them "tier zero": people who found you, opened your site, and are quietly deciding whether to get in touch. This page is an honest way to work out whether RIKO or RISE would actually help you - real numbers, and the sources they come from.
When someone has a question, their first move is almost never to call. They look for the answer on their own - on your website, at 9pm, without telling you. Only if that fails do they consider picking up the phone. Many don't bother; they just move on to the next practice on the list.
of people across industries attempt to sort out their question themselves before reaching out to a human.
Source: Matthew Dixon et al., "Kick-Ass Customer Service", Harvard Business Review, Jan-Feb 2017 [1]
And the ones who quietly leave are not a rounding error. A typical small-business website converts around 2-3% of its visitors into an enquiry. The other 97% walk out without a word - after you already paid, in ads or effort, to get them there.
Source: Invesp, average website conversion rate by industry [2]
This isn't theoretical for us. Below is real production data from the clinics running RIKO right now: every visitor question, by the hour of day it arrived.
Questions keep arriving through the evening - the 8-10pm block rivals the middle of the working day. It's a young dataset and the shape will move as it grows; we'll keep it honest.
Source: aggregated RIKO production logs across live clinic deployments, 3 Jun - 18 Jul 2026. Shared with client permission; no client named, no conversation content used.
If you work in health, the person on your website is often not a confident shopper comparing options. They're someone who has put this off - sometimes for years - and is working up the nerve. The research on this is consistent and sobering:
have adequate health literacy - the skills to find, understand and act on health information. The majority arrive at your website not fully understanding their own situation, let alone your services.
Australian Bureau of Statistics, reported in AIHW, Australia's Health 2018 [3]
is how long people typically wait between first symptoms of a mental health condition and first contact with treatment - median delays for anxiety disorders ranged from 3 to 30 years in the WHO's world mental health surveys.
Wang et al., WHO World Mental Health Survey Initiative, World Psychiatry, 2007 [4]
say they're uncomfortable making phone calls to businesses at all. For a nervous first-timer, "just call us" is not a low bar - it's the wall they turn back at.
Robert Walters workplace survey, reported by Newsweek, 2024 [5]
This is why an anonymous question box outperforms a phone number and a contact form. Nobody has to say their name to ask "do you offer telehealth?" or "what does a first appointment cost?". The question gets answered in seconds, at 9:40pm, and the nervous person on the other end gets one step closer to booking - instead of quietly closing the tab.
They solve opposite halves of the same problem: RISE brings people to your website, RIKO makes sure their arrival isn't wasted.
An AI assistant on your website, trained on your own content. It answers questions instantly around the clock, captures booking requests, and hands sensitive conversations to you.
FOR YOU IF: visitors arrive but rarely make contact, enquiries come after hours, the same questions repeat.
Social media on autopilot - it drafts, designs and publishes posts for your practice so you show up where people actually discover local businesses.
FOR YOU IF: you know you should be posting but never find the time, and your socials have been quiet for months.
The discovery half matters more each year: in BrightLocal's annual consumer survey, 40% of consumers used Facebook and 37% used Instagram to evaluate local businesses, and among 18-24 year olds Instagram was the single most-used local search tool at 67%.
Source: BrightLocal, Local Consumer Review Survey [6]
Tick what's true for you. The verdict updates as you go - and if not much applies, it will tell you that too.
If you have Google Analytics on your website, you can see your own version of the chart above in about two minutes. You're looking for one thing: how much of your traffic arrives when nobody is there to answer.
Open Google Analytics and pick your website's property, then click Explore in the left sidebar and start a blank exploration.
Add the dimension Hour and the metric Sessions, then drag them into rows and values.
Add up the sessions that fall outside your opening hours. Ours ran at 46%. If a third or more of your visitors arrive while you're closed, you now know what they already know: nobody's home when they knock.
No analytics installed? That's its own answer - you're currently flying blind on the busiest room in your practice. The demo below takes a minute and shows you exactly what visitors would ask.